Datenschutz­erklärung

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy, which is linked below.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the section "Information on the responsible body" in this privacy policy.

How do we collect your data?

Your data is collected, firstly, because you provide it to us. This could include, for example, data that you enter into a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you access this website.

What do we use your data for?

Some data is collected to ensure the website functions correctly. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain information free of charge at any time regarding the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time with regard to this and other questions concerning data protection.

Analytics tools and third-party tools

When you visit this website, your browsing behavior may be statistically analyzed. This is done primarily using so-called analytics programs.

Detailed information about these analytics programs can be found in the following privacy policy.

2. Hosting und Content Delivery Networks (CDN)

Externes Hosting

This website is hosted by an external service provider (host). The personal data collected on this website is stored on the host's servers. This may include, in particular, IP addresses, contact requests, metadata and communication data, contract data, contact information, names, website access data, and other data generated via a website.

The use of the hosting provider is for the purpose of fulfilling our contractual obligations to our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online service by a professional provider (Art. 6 para. 1 lit. f GDPR).

Our hosting provider will only process your data to the extent necessary to fulfill its contractual obligations and will follow our instructions regarding this data.

We use the following hosting provider:

1&1 IONOS SEELgendorfer Str. 5756410 Montabaur

Conclusion of a data processing agreement

To ensure data processing in compliance with data protection regulations, we have concluded a data processing agreement with our hosting provider.

3. General information and mandatory disclosures

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

Please note that data transmission over the internet (e.g., when communicating via email) can have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Note regarding the responsible body

The responsible body for data processing on this website is:

DIME Medientechnik GmbH, Josef-Knogler-Strasse 37, 80993 Munich

Telephone: 49 (0) 89 21527350 Email: datenschutz@dime.de

The responsible entity is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage duration

Unless a more specific retention period is stated within this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you submit a legitimate request for erasure or withdraw your consent to data processing, your data will be deleted, provided we have no other legally permissible grounds for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the data will be deleted once these grounds cease to apply.

Legally required data protection officer

We have appointed a data protection officer for our company.

Florian Goebel

Notice regarding data transfer to the USA and other third countries

We use tools from companies based in the USA or other third countries that do not offer adequate data protection. When these tools are active, your personal data may be transferred to and processed in these third countries. Please note that a level of data protection comparable to that of the EU cannot be guaranteed in these countries. For example, US companies are obligated to disclose personal data to security authorities without you, as the data subject, having any legal recourse. Therefore, it cannot be ruled out that US authorities (e.g., intelligence agencies) may process, analyze, and permanently store your data located on US servers for surveillance purposes. We have no control over these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. The legality of data processing carried out before the revocation remains unaffected by the revocation.

Right to object to data processing in special cases and to direct marketing (Art. 21 GDPR)

If data processing is based on Article 6(1)(e) or (f) of the GDPR, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you; this also applies to profiling based on these provisions. The specific legal basis for each processing operation can be found in this privacy policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing serves the purpose of establishing, exercising or defending legal claims (objection pursuant to Art. 21 para. 1 GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will subsequently no longer be processed for direct marketing purposes (objection pursuant to Article 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. This right to lodge a complaint is without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to receive the data that we process automatically based on your consent or in fulfillment of a contract, either for yourself or for a third party, in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible.

SSL or TLS encryption

This site uses SSL/TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser's address bar changes from "http://" to "https://" and by the lock symbol in your browser's address bar.

When SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.

Information, deletion and correction

Under applicable law, you have the right to request information, free of charge, about your stored personal data, its origin and recipients, and the purpose of the data processing, as well as the right to rectification or erasure of this data. You can contact us at any time with regard to this and any other questions concerning personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restrict processing exists in the following cases:

• If you dispute the accuracy of your personal data stored with us, we generally need time to verify this. For the duration of the verification process, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you require it for the establishment, exercise or defense of legal claims, you have the right to request restriction of processing of your personal data instead of erasure.
• If you have objected to processing pursuant to Article 21(1) GDPR, a balancing of interests between your interests and ours must be carried out. Until it is determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from being stored – may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

Objection to advertising emails

The use of contact details published as part of the legal notice for sending unsolicited advertising and informational materials is hereby prohibited. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited advertising, such as spam emails.

4. Data collection on this website

Cookies

Our website uses so-called "cookies." Cookies are small text files that do not harm your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted after you leave our website. Persistent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.

In some cases, cookies from third-party companies may also be stored on your device when you visit our site (third-party cookies). These enable us or you to use certain services provided by the third-party company (e.g., cookies for processing payment services).

Cookies serve various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to analyze user behavior or to display advertising.

Cookies that are necessary for the electronic communication process (essential cookies), for providing certain functions you have requested (functional cookies, e.g., for the shopping cart function), or for optimizing the website (e.g., cookies for measuring website traffic) are stored on the basis of Article 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies to ensure the technically flawless and optimized provision of its services. If consent to the storage of cookies has been requested, the storage of the relevant cookies is based exclusively on this consent (Article 6(1)(a) GDPR); this consent can be revoked at any time.

You can configure your browser to notify you when cookies are set and to allow cookies only in individual cases, to accept cookies in certain cases or to generally reject them, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.

If cookies from third-party companies or for analysis purposes are used, we will inform you separately about this within the framework of this privacy policy and, if necessary, request your consent.

Cookie consent with Borlabs Cookie

Our website uses Borlabs Cookie's cookie consent technology to obtain your consent to the storage of certain cookies in your browser and to document this in accordance with data protection regulations. The provider of this technology is Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg (hereinafter referred to as Borlabs).

When you visit our website, a Borlabs cookie is stored in your browser, which saves your consent preferences or any revocations of consent. This data is not shared with the provider of Borlabs Cookie.

The collected data will be stored until you request its deletion, delete the Borlabs cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

The Borlabs Cookie Consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Article 6(1)(c) GDPR.

Server log files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This information includes:

• Browser type and browser version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of server request
• IP Address

This data will not be combined with other data sources.

This data is collected on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in the technically flawless presentation and optimization of its website – for this purpose, the server log files must be recorded.

Contact form

If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not share this data without your consent.

The processing of this data is based on Article 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for taking steps prior to entering into a contract. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), if such consent has been obtained.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular, retention periods – remain unaffected.

Inquiries via email, telephone or fax

When you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not share this data without your consent.

The processing of this data is based on Article 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for taking steps prior to entering into a contract. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), if such consent has been obtained.

The data you send us via contact requests will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular, statutory retention periods – remain unaffected.

Calendly

You can book appointments with us on our website. We use the "Calendly" tool for appointment booking. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter "Calendly").

To book an appointment, please enter the requested information and your preferred date and time in the designated form. The data you enter will be used for planning, scheduling, and, if necessary, following up on your appointment. Your appointment details will be stored on Calendly's servers, whose privacy policy you can view here: https://calendly.com/de/pages/privacy.

The data you enter will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies. Mandatory legal provisions – in particular retention periods – remain unaffected.

The legal basis for data processing is Article 6(1)(f) GDPR. The website operator has a legitimate interest in making it as easy as possible for prospective and existing customers to schedule appointments. If consent has been requested, the legal basis for data processing is Article 6(1)(a) GDPR; this consent can be withdrawn at any time.

Data transfers to the USA are based on the EU Commission's standard contractual clauses. Details can be found here: https://calendly.com/pages/dpa.

Zoho CRM

We use Zoho CRM on this website. The provider is Zoho Corporation Pvt. Ltd., Estancia IT Park, Plot No. 140 151, GST Road, Vallancherry Village, Chengalpattu Taluk, Kanchipuram District 603 202, India (hereinafter referred to as "Zoho CRM").

Zoho CRM allows us to manage existing and potential customers and customer contacts, as well as to organize sales and communication processes. Using the CRM system also enables us to analyze and optimize our customer-related processes. Customer data is stored on Zoho CRM's servers. Details about Zoho CRM's features can be found here: https://www.zoho.com/de/crm/help/getting-started/key-features.html.

The use of Zoho CRM is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the most efficient possible customer management and communication. If corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

Data transfers to third countries outside the European Union are based on the EU Commission's standard contractual clauses. Details can be found here: https://www.zoho.com/privacy/dpa/DPA_zoho_com.pdf.

For details, please refer to the Zoho CRM privacy policy: https://www.zoho.com/privacy.html and https://www.zoho.com/gdpr.html.

Data Processing Agreement

We have entered into a data processing agreement with Zoho CRM. This is a legally required agreement under data protection law, which ensures that Zoho CRM processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Comment function on this website

For the comment function on this page, in addition to your comment, information about the time of creation of the comment, your e-mail address and, if you do not post anonymously, your chosen username will be stored.

Storage of the IP address

Our comment function stores the IP addresses of users who post comments. Since we do not review comments on this website before publication, we need this data to take action against the author in the event of legal violations such as insults or propaganda.

Subscribe to comments

As a user of this site, you can subscribe to comments after registering. You will receive a confirmation email to verify that you are the owner of the email address provided. You can unsubscribe from this feature at any time via a link in the notification emails. The data entered when subscribing to comments will be deleted in this case; however, if you have submitted this data to us for other purposes and elsewhere (e.g., newsletter subscription), this data will remain with us.

Storage period of comments

The comments and associated data are stored and remain on this website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g., offensive comments).

Legal basis

The storage of comments is based on your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time. An informal notification by email to us is sufficient. The lawfulness of the data processing operations already carried out remains unaffected by the withdrawal.

ProvenExpert

We have integrated ProvenExpert rating seals on this website. The provider is Expert Systems AG, Quedlinburger Str. 1, 10589 Berlin, https://www.provenexpert.com.

The ProvenExpert seal allows us to display customer reviews submitted to ProvenExpert about our company on our website as a seal. When you visit our website, a connection is established with ProvenExpert, allowing them to recognize that you have visited our site. ProvenExpert also uses your language settings to display the seal in your chosen language.

The use of ProvenExpert is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in presenting customer reviews in the most transparent way possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

5. Social Media

LinkedIn Plugin

This website uses features of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Each time you access a page on this website that contains LinkedIn features, a connection to LinkedIn's servers is established. LinkedIn is informed that you have visited this website with your IP address. If you click the LinkedIn "Recommend" button and are logged into your LinkedIn account, LinkedIn can associate your visit to this website with you and your user account. Please note that as the website provider, we have no knowledge of the content of the transmitted data or its use by LinkedIn.

The use of the LinkedIn plugin is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in achieving the broadest possible visibility on social media. If corresponding consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://www.linkedin.com/help/linkedin/answer/62538/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de

Further information can be found in LinkedIn's privacy policy at: https://www.linkedin.com/legal/privacy-policy.

6. Analytics tools and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to integrate tracking and analytics tools and other technologies into our website. The Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It serves solely to manage and deploy the tools integrated through it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and easy integration and management of various tools on their website. If corresponding consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows website operators to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, time spent on the site, operating systems used, and the user's origin. This data may be aggregated by Google into a profile that is assigned to the respective user or their device.

Furthermore, we can use Google Analytics to record your mouse movements, scrolling, and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data and employs machine learning technologies for data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to and stored on a Google server in the USA.

The use of this analytics tool is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

Opt out of Google Analytics

IP anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

We have concluded a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the "demographic characteristics" feature of Google Analytics to display relevant advertisements to website visitors within the Google advertising network. This allows reports to be generated that contain information about the age, gender, and interests of website visitors. This data comes from Google's interest-based advertising and from third-party visitor data. This data cannot be attributed to any specific individual. You can deactivate this feature at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section "Objection to data collection."

Storage duration

User- and event-level data stored by Google that is associated with cookies, user identifiers (e.g., User ID), or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) is anonymized or deleted after two months. Details can be found at the following link: https://support.google.com/analytics/answer/7667196?hl=de

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: https://www.hotjar.com).

Hotjar is a tool for analyzing your user behavior on this website. With Hotjar, we can record your mouse movements, scrolling, and clicks, among other things. Hotjar can also determine how long you hover your mouse over a specific area. From this information, Hotjar creates heatmaps that show which areas of the website are most frequently viewed by visitors.

Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels).

Furthermore, Hotjar allows you to collect direct feedback from website visitors. This feature helps improve the website operator's online offerings.

Hotjar uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting).

The use of this analytics tool is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

Disabling Hotjar

If you wish to disable data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/opt-out

Please note that Hotjar must be deactivated separately for each browser and each device.

For more information about Hotjar and the data it collects, please see Hotjar's privacy policy at the following link: https://www.hotjar.com/privacy

Data Processing Agreement

We have entered into a data processing agreement with Hotjar to implement the strict European data protection regulations.

IONOS WebAnalytics

This website uses the analytics services of IONOS WebAnalytics (hereinafter: IONOS). The provider is 1&1 IONOS SE, Elgendorfer Straße 57, D – 56410 Montabaur. As part of the analysis with IONOS, visitor numbers and behavior (e.g., number of page views, duration of a website visit, bounce rates), visitor sources (i.e., the website from which the visitor came), visitor locations, and technical data (browser and operating system versions) are analyzed. For this purpose, IONOS stores the following data in particular:

• Referrer (previously visited website)
• requested website or file
• Browser type and browser version
• Operating system used
• Device type used
• Time of access
• IP address in anonymized form (used only to determine the location of access)

According to IONOS, data collection is completely anonymized, meaning it cannot be traced back to individual persons. IONOS WebAnalytics does not use cookies.

The data is stored and analyzed on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in the statistical analysis of user behavior in order to optimize both its website and its advertising. If corresponding consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

For further information on data collection and processing by IONOS WebAnalytics, please refer to the IONOS privacy policy at the following link:

https://www.ionos.de/terms-gtc/index.php?id=6

Order processing

We have concluded a data processing agreement with IONOS. This agreement is intended to ensure that IONOS handles your personal data in compliance with data protection regulations.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display advertisements in the Google search engine or on third-party websites when users enter specific search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by, for example, analyzing which search terms led to the display of our advertisements and how many advertisements resulted in clicks.

The use of Google Ads is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in marketing its services and products as effectively as possible.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Remarketing

This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyzes your user behavior on our website (e.g., clicking on specific products) in order to classify you into specific advertising target groups and then display relevant web messages to you when you visit other online offers (remarketing or retargeting).

Furthermore, advertising audiences created with Google Remarketing can be linked to Google's cross-device features. This allows interest-based, personalized advertising messages, tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone), to also be displayed on another of your devices (e.g., tablet or PC).

If you have a Google account, you can opt out of personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.

The use of Google Remarketing is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in marketing its products as effectively as possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

Further information and the data protection regulations can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Target group formation with customer matching

To create target groups, we use, among other things, Google Remarketing's customer matching feature. In this process, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the customers in question are Google users and logged into their Google account, they will be shown relevant advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).

7. Newsletter and postal advertising

Newsletter­daten

If you wish to subscribe to the newsletter offered on this website, we require your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not share it with third parties.

The processing of the data entered in the newsletter registration form is based solely on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of your data, your email address, and its use for sending the newsletter at any time, for example, via the "Unsubscribe" link in the newsletter. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.

The data you provide for the purpose of subscribing to our newsletter will be stored by us or our newsletter service provider until you unsubscribe. After you unsubscribe or the purpose for receiving the newsletter no longer applies, your data will be deleted from the newsletter distribution list. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion, based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.

After you unsubscribe from our newsletter mailing list, your email address may be stored on a blacklist by us or our newsletter service provider to prevent future mailings. The data on the blacklist will only be used for this purpose and will not be combined with other data. This serves both your interest and our interest in complying with legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage on the blacklist is not time-limited. You can object to this storage if your interests outweigh our legitimate interest.

Zoho Campaigns

This website uses Zoho Campaigns for sending newsletters. The provider is Zoho Corporation Pvt. Ltd., Estancia IT Park, Plot No. 140 151, GST Road, Vallancherry Village, Chengalpattu Taluk, Kanchipuram District 603 202, India (hereinafter referred to as "Zoho Campaigns").

Zoho Campaigns is a service that can be used to organize and analyze newsletter distribution, among other things. The data you enter for the purpose of subscribing to the newsletter is stored on Zoho Campaigns' servers.

Data analysis by Zoho Campaigns

Zoho Campaigns allows us to analyze our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links, if any, were clicked. This way, we can determine, among other things, which links were clicked most frequently.

Furthermore, we can track whether certain predefined actions were performed after opening/clicking (conversion rate). For example, we can see if you made a purchase after clicking on the newsletter. If you do not want Zoho Campaigns to analyze your data, you must unsubscribe from the newsletter. We provide a corresponding link for this purpose in every newsletter message. Zoho Campaigns also allows us to segment ("cluster") newsletter recipients based on various categories. For example, recipients can be segmented by age, gender, or location. This allows us to better tailor the newsletters to specific target groups. If you do not want Zoho Campaigns to analyze your data, you must unsubscribe from the newsletter. We provide a corresponding link for this purpose in every newsletter message.

For detailed information on the features of Zoho Campaigns, please see the following link: https://www.zoho.com/campaigns/features.html.

Zoho Campaigns' privacy policy can be found at: https://www.zoho.com/privacy.html and https://www.zoho.com/gdpr.html.

Legal basis

Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw this consent at any time for the future.

Data transfers to the USA are based on the EU Commission's standard contractual clauses. Details can be found here: https://www.zoho.com/privacy/dpa/DPA_zoho_com.pdf.

Storage duration

The data you provide for the purpose of subscribing to our newsletter will be stored by us or our newsletter service provider until you unsubscribe. After you unsubscribe, your data will be removed from the newsletter distribution list or deleted once the purpose for which it was collected no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion, based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Data stored by us for other purposes will remain unaffected.

After you unsubscribe from our newsletter mailing list, your email address may be stored on a blacklist by us or our newsletter service provider to prevent future mailings. The data on the blacklist will only be used for this purpose and will not be combined with other data. This serves both your interest and our interest in complying with legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage on the blacklist is not time-limited. You can object to this storage if your interests outweigh our legitimate interest.

Data Processing Agreement

We have entered into a data processing agreement with Zoho Campaigns. This is a legally required agreement under data protection law, which ensures that Zoho Campaigns processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Direct advertising

We use your address for sending postal advertising (postal advertising) in compliance with all legal regulations.

The legal basis for this is our legitimate interest in direct marketing pursuant to Article 6(1)(f) in conjunction with Recital 47 of the GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR; this consent can be revoked at any time. More specific regulations may be communicated to you during data collection and take precedence over this regulation.

Your address will remain with us until the purpose for data processing no longer applies. If you submit a legitimate request for erasure or withdraw your consent to postal advertising, your data will be deleted, unless we have other legally permissible grounds for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will occur once these grounds cease to apply.

We use the following service provider for sending our direct mail campaigns:

PSP Pauli Services & Products GmbH, represented by Managing Director Michael Pauli

Nelkenweg 373269 HochdorfDeutschland

Conclusion of a data processing agreement

We have concluded a data processing agreement with the company we use to send out postal advertising, which ensures that our contractual partner processes your personal data exclusively according to our instructions and in compliance with the GDPR.

8. Plugins and Tools

YouTube with enhanced privacy

This website embeds videos from YouTube. The operator of the site is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in enhanced privacy mode. According to YouTube, this mode prevents YouTube from storing information about visitors to this website before they watch the video. However, enhanced privacy mode does not necessarily prevent data from being shared with YouTube partners. For example, YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video.

As soon as you start a YouTube video on this website, a connection to YouTube's servers is established. This informs the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, after a video starts playing, YouTube may store various cookies on your device or use similar recognition technologies (e.g., device fingerprinting). This allows YouTube to obtain information about visitors to this website. This information is used, among other things, to compile video statistics, improve user-friendliness, and prevent fraud.

Additional data processing operations may be triggered after a YouTube video starts, over which we have no control.

The use of YouTube is in our legitimate interest in presenting our online content in an appealing way. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

Further information about data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.

Vimeo

This website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages that includes a Vimeo video, a connection is established to Vimeo's servers. This informs the Vimeo server which of our pages you have visited. Vimeo also receives your IP address. This applies even if you are not logged into Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to Vimeo's servers in the USA.

If you are logged into your Vimeo account, you are allowing Vimeo to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your Vimeo account.

Vimeo uses cookies or similar recognition technologies (e.g. device fingerprinting) to recognize website visitors.

The use of Vimeo is in our legitimate interest in presenting our online content in an appealing way. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission's standard contractual clauses and, according to Vimeo, on "legitimate business interests." Details can be found here: https://vimeo.com/privacy.

Further information on how Vimeo handles user data can be found in Vimeo's privacy policy at: https://vimeo.com/privacy.

Google Web Fonts

This website uses web fonts provided by Google for consistent font display. When you visit a page, your browser loads the necessary web fonts into its browser cache to display text and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. This allows Google to know that this website was accessed via your IP address. The use of Google Web Fonts is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on its website. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; this consent can be revoked at any time.

If your browser does not support web fonts, a standard font from your computer will be used.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

9. Audio and video conferences

Data processing

We use online conferencing tools, among other methods, to communicate with our customers. The specific tools we use are listed below. When you communicate with us via video or audio conference over the internet, your personal data will be collected and processed by us and the provider of the respective conferencing tool.

The conference tools collect all data that you provide/use to access the tools (email address and/or your phone number). Furthermore, the conference tools process the duration of the conference, the start and end times of your participation, the number of participants, and other "contextual information" related to the communication process (metadata).

Furthermore, the tool provider processes all technical data necessary for handling online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, and the type of connection.

If content is exchanged, uploaded, or otherwise made available within the tool, it will also be stored on the tool provider's servers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared during the use of the service.

Please note that we do not have full control over the data processing operations of the tools used. Our options are largely determined by the respective provider's company policy. Further information on data processing by the conference tools can be found in the privacy policies of the respective tools, which we have listed below this text.

Purpose and legal basis

The conference tools are used to communicate with prospective or existing business partners or to offer certain services to our customers (Art. 6 para. 1 lit. b GDPR). Furthermore, the use of these tools serves to generally simplify and expedite communication with us or our company (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Where consent has been requested, the use of the relevant tools is based on this consent; this consent can be revoked at any time with effect for the future.

Storage duration

The data we collect directly via video and conferencing tools will be deleted from our systems as soon as you request its deletion, withdraw your consent to its storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal retention periods remain unaffected.

We have no control over how long your data is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Conference tools used

We use the following conference tools:

Zoom

We use Zoom. The provider of this service is Zoom Communications Inc., San Jose, 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. Details regarding data processing can be found in Zoom's privacy policy: https://zoom.us/de-de/privacy.html.

Data transfers to the USA are based on the EU Commission's standard contractual clauses. Details can be found here: https://zoom.us/de-de/privacy.html.



Conclusion of a data processing agreement

We have concluded a data processing agreement with the provider of Zoom and fully implement the strict requirements of the German data protection authorities when using Zoom.

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